The OTT versus theatrical release is not new. But it got refuelled in the current crisis when platforms started announcing exclusive release and global streaming rights to many Indian language films that were slated for a theatrical release. Movies such…
One of the positive fallouts of the quarantine and COVID-19 lockdown was that industry experts across sectors put their thinking hats on and met virtually. The result of those countless virtual webinars and discussions is that many sectors now have…
There is much speculation about a post-COVID world and how it will shape and change various industries and lines of businesses. The Media and Entertainment industry the world over is closed for production (except for news channels) like most other…
Did you know that India is the fastest growing media and entertainment M&E market in the world? One of the key drivers fuelling this growth is digitization of content. The entertainment industry has witnessed a dramatic transformation in the last…
Since our inception in 2015, we have come a long way with our sojourn into the film industry. We began our innings with a superhit film Chhello Divas, an iconic Gujarati film which not only defined Gujarati cinema but also…
After months of pre-production and production involving shooting and recording comes the most important part of film making: Post-production. Post-production involves various activities which are critical in film making; failure to do so would render months of efforts worthless. Which…
In our previous blog, we discussed in brief on why planning is an essential element in film making and how it benefits the overall film production. We described in brief the various activities planned and how they are responsible in…
Ten years ago if you ask someone to think of Gujarati cinema, his mind conjures a picture of a plain old Gujarati TV drama show. Since that time, Gujarati cinema has progressed rapidly over the years. However, to merely call…
Filmmaking, like other commercial activities, demands patience, money, time and efforts. Over the years, filmmaking has evolved to the extent that production activities have become more intertwined and complex, leading to a situation where planning has now become the most…
With different genres being experimented by the filmmakers in the Gujarati film industry, a new film Vickida No Varghodo is set to join the bandwagon. The film stars the happy go lucky ‘Malhar Thakar’ in the leading role who is…
