Have you ever seen a short film? The answer is most likely no. While the majority of the world’s cinema-going public has perhaps never seen a short film, there is a growing audience for those who enjoy shorts. What’s amazing…
The media and entertainment industry is often considered a sunrise sector for the economy and has always contributed significantly. In 2019, the M&E industry outperformed expectations and was among the fastest growing sectors with a growth rate of 13%. As…
“Soft power” is a term coined by Joseph Nye of Harvard to describe the ability to attract and co-opt rather than coerce, use force or give money as a means of persuasion. A classic example of soft power is the…
Investing in films is gradually emerging as a sound investment vehicle for investors. And right now is one of the most opportune times to do so. The advantages of investing in cinema range far beyond box office sales. With DVD/Blu-Ray…
One of the most awaited red carpet events of the year - the Venice film festival is even more special this year as one of the first events of its kind after the massive shutdown and lockdowns the world over…
Time was when popular or commercial Indian cinema, Hindi films, in particular, were called the masala movies. Masala films to denote the fact that the film had all spices – a bit of action, drama, romance, comedy and thrill. Sometimes…
2020 was a banner year for OTT platforms and streaming apps. The demand for content continues to spike as people find more time on their hands owing to limited social interactions and saved commute time. The film industry has seen…
There is no dearth of investment options for those who have money. The majority of popular choices include real estate, stocks, gold, businesses and anything that has a direct correlation to the market of the economy. Yet, one investment option…
As audiences still await the big news Unlock 1.0 – the reopening of cinema halls, permission has been granted to resume shooting and complete post-production work in studios. After months of the pandemic-imposed shutdowns, production has already resumed in Hollywood…
The show must go on. In the film industry, this adage is now more relevant than ever as both cinema halls, production houses and audiences gear up for a return in the post-lockdown world. In the United States, California movie…
