When finance minister Nirmala Sitharaman announced the 2021-2022 budget on February 1 recently, it was met with great disappointment within the film industry. Considering the critical times the industry is facing, there was a high expectation from this year’s budget…
One of the biggest competition that cinemas business faces right now is the number of people subscribing to streaming services. With the pandemic and stay-at-home orders, this number has increased exponentially in the past year. In such a scenario, many…
Have you ever seen a short film? The answer is most likely no. While the majority of the world’s cinema-going public has perhaps never seen a short film, there is a growing audience for those who enjoy shorts. What’s amazing…
The media and entertainment industry is often considered a sunrise sector for the economy and has always contributed significantly. In 2019, the M&E industry outperformed expectations and was among the fastest growing sectors with a growth rate of 13%. As…
“Soft power” is a term coined by Joseph Nye of Harvard to describe the ability to attract and co-opt rather than coerce, use force or give money as a means of persuasion. A classic example of soft power is the…
Investing in films is gradually emerging as a sound investment vehicle for investors. And right now is one of the most opportune times to do so. The advantages of investing in cinema range far beyond box office sales. With DVD/Blu-Ray…
One of the most awaited red carpet events of the year - the Venice film festival is even more special this year as one of the first events of its kind after the massive shutdown and lockdowns the world over…
Time was when popular or commercial Indian cinema, Hindi films, in particular, were called the masala movies. Masala films to denote the fact that the film had all spices – a bit of action, drama, romance, comedy and thrill. Sometimes…
2020 was a banner year for OTT platforms and streaming apps. The demand for content continues to spike as people find more time on their hands owing to limited social interactions and saved commute time. The film industry has seen…
There is no dearth of investment options for those who have money. The majority of popular choices include real estate, stocks, gold, businesses and anything that has a direct correlation to the market of the economy. Yet, one investment option…
