“The advent of OTT players,both domestic and international,is providing consumers with multiple choice around content consumption.We are seeing a shift in consumer’s attitude from content ownership to having easy access to avast library at any time and place.”
Shridhar Subramaniam, President India and Middle East, Sony Music Entertainment Inc.
Reliance jio lured over 100 million
subscribers by offering one gigabyte(GB)
a day free 4G in 2016
It drove data prices in the country down by nearly 20%
OTT stands for “over -the-top” , a term used for the delivery of film and TV content via the internet,without requiring users to subscribe to a traditional cable or satellite pay-TV service
New OTT players are rapidly
entering the market.
Data figures are continuously
revised due to rapid growth.
Growing Competition has
resulted in a spurt of content for
Premium, paid segment has
been capitalized on by Eros Now.