The advent of OTT players,both domestic and international,is providing consumers with multiple choice around content consumption.We are seeing a shift in consumer’s attitude from content ownership to having easy access to avast library at any time and place.
Reliance jio lured over 100 million
subscribers by offering one gigabyte(GB)
a day free 4G in 2016
It drove data prices in the country down by nearly 20%
OTT stands for “over -the-top” , a term used for the delivery of film and TV content via the internet,without requiring users to subscribe to a traditional cable or satellite pay-TV service